Working with Razorfish, this project was focused on creating a series of in-store promotional materials for a group of best-selling Microsoft Games during the holiday season. I championed, and helped sell this concept through. The client expanded the scope of the project because they were so pleased with the creative. We paired an image of an undesirable holiday gift with a line of snarky copy. And then used the tag, “Give Them What They Really Want” to focus on Microsoft Games as a better holiday gift option.