Providence: UnicoRN

Challenge
To help Providence's Talent Acquisition partner create a national RN hiring campaign, we needed to communicate the breadth of opportunity for prospects, tie together multiple brands, and encourage qualified job applications.

Solution
Leaning in on the diversity of opportunities, we played up the fact that no matter how unique a prospect is, they’ll find a perfect fit with us. Leveraging the meaning of unicorn to describe a unique skillset for job applicants, we created an eye-catching departure from the expected. It’s an approach which appeals to a nurse’s sense of humor while also making them feel special.